In today’s heavily diverse world, market research is the go-to method to capture the viewpoints, opinions and voices of the general population. As an especially crucial component of the business strategy, market research is a key factor to gaining an advantage over a company’s competitors.
Whether a business is just starting up or wants to get a clearer picture of its customers’ wants, needs or beliefs, market research can determine how exactly to promote or sell a product. Answering questions like “What are my customers thinking?”, “What are they looking for?”, and “How can I improve my product?” is critical to have any chance at succeeding in today’s cutthroat business environment.
Market segments can consist of thousands upon thousands of customers, which is why it’s necessary to leverage a cost-effective and speedy tactic for surveying individuals. One way to do this is through voice broadcasting technology, an automated process that enables a business or organization to send out a message to large groups of recipients at a time.
By conducting a poll or survey, businesses can gain access to valuable data about the customer experience after the sale or support call occurs, and following the development stage of a product. Polls and surveys are also heavily used during election season, in which political campaigns can survey voters on what issues are important and which candidate appeals most to them.
As a full-service telephone carrier offering voice broadcasting solutions, YTel enables businesses to send their pertinent messages out to thousands of opt-in consumers at affordable rates. From alerts, notifications and political calls to interactive polls and surveys and church phone trees, YTel packs its voice broadcasting services with additional features, IVR and transfer options.
With answering detection, businesses can leave specific messages for answering machines. Meanwhile, live answer detection grants callers more options with the ability to press certain numbers depending on their desire, whether it’s to leave a message or to be added to a Do Not Call list.
YTel’s voice broadcast system supports multiple, dynamic and complicated field names, and campaign management is streamlined with the ability to organize lists, voice files and do not call lists. Throughout call campaigns, users also gain access to complete Web-based reporting and have the option to download call results to Excel for further analysis. According to YTel, its voice broadcast dialer goes beyond delivering a message to a customer as the possibilities are endless. Instead, once a marketing research campaign is created, it can be set to skip answering machines and leave voicemails when detected.
Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO East 2012, taking place Jan. 31-Feb. 3 2012, in Miami, FL. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. For more information on registering for ITEXPO, click here.
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Tammy Wolf is a TMCnet web editor. She covers a wide range of topics, including IP communications and information technology. To read more of her articles, please visit her columnist page.
Edited by Jennifer Russell