By Amanda Ciccatelli, TMCnet Web Editor

Did you know that by the end of 2013, 79 percent of businesses are predicted to be using VoIP? Companies that have already switched to VoIP have a solid understanding of the cost savings associated with the platform, and have optimized the efficiency and savings of their budgets by replacing their old phone solutions.

One company, Phone (News - Alert) Power, a next-generation VoIP company projecting more than $16M in revenue this year, is always thinking ahead of the next innovation in technology, and more specifically in VoIP. “If you’re immersed in the technology industry every day, I don’t think it’s difficult to see what new technologies are coming around the corner,” Jim Murphy, co-owner of Phone Power in an exclusive interview with TMCnet.

Phone Power has always remained focused on the telecommunication services side of technology, and has been looking to see what products and services fill the demand of consumers and businesses. 

“Many high tech entrepreneurs like to be on the edge where you see the most risk and most reward, but for every Mark Zuckerberg (News - Alert) success story, the field is littered with the wreckage of hundreds of failed startups,” explained Murphy.

Instead of building a brand new product in the hopes that the majority of consumers will purchase it, PhonePower has decided to concentrate on “leading edge,” where a service is in the early stages but has proven to have value in a wide market. And, VoIP has fulfilled this goal for the company.

Today, VoIP solves problems on so many levels. For example, according to Murphy, for the individual consumer or small business, VoIP provides value that was once unheard of. For commercial customers, it puts the control of their phone systems in their hands instead of vendors. And for carriers, which were the early adopters of packetized voice, it gave them a great deal of scalability.

Ultimately, VoIP allows someone to work from home while remaining a part of the corporate network.  These days, more and more employees are working virtually because VoIP allows the routing of calls anywhere in the world.

“A customer base for a technology service can usually be viewed as a melting ice cube.  No matter how good your service is today, your customers needs will evolve,” said Murphy. “It’s up to you to accommodate these changing ways, or risk losing them to someone else who can provide it.”

Phone Power’s residential and small business service packages range from ultra-low-cost metered outbound calls, unlimited inbound residential service, to unlimited outbound calls that require no additional software and work with any operating system with a modern Web browser.

Want to learn more about SIP Trunking and how to integrate it into your current UC strategy? Don’t miss the SIP Trunking- UC Seminarscollocated with ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.