By David Sims, TMCnet Contributing Editor

According to Phone (News - Alert).com Community Manager Jeb Brilliant, and probably according to a good many other people as well, “One of the most annoying things to me is holding on the phone for some big institution.”

Forget all these Occupy Wall Street protests calling for the end of corporations, if they’d just answer our calls politely and quickly, we’d forgive a whole lot.

“If I call my credit card company I have to press over 20 buttons to reach a human being, I find it infuriating and honestly not safe at all because I usually try to call them from the car when I know I’ll have a few spare minutes,” Brilliant (News - Alert) says, revealing that he lives in a state where that sort of thing is legal, and that bad company call center practices could very well be to blame for a lot of car crashes.

But help is on the way: “There’s a company that solves this exact problem, it’s called Fonolo (News - Alert),” Brilliant writes. “When you go to a contact page on a website to call them you look for Fonolo – if they’re smart they use it – and follow the instructions... Fonolo lets the folks in the call center know to call you back.”

The beauty of it being once someone is ready to talk to you, and only when they’re ready to talk to you, they pick up the phone and you talk.

Note to business owners and those running call centers: Look into this – no, not for when you’re calling, but for your business, when people have to call you. Talk about a difference-maker.

Brilliant agrees: “If you run a business or work for one that has phone menus I suggest you contact Fonolo right away.”

And don’t worry too much about what it costs: “There’s no change to your company’s phone system, and Fonolo will help you have happier customers, they’ll be in a better mood when they talk to your operators because they didn’t have to wait on hold and in turn are more likely to have an overall positive experience.”