One amazing thing about the Internet is that it has opened up many avenues for companies to advertise themselves in ways that weren’t possible when it was just telemarketing and direct mail marketing. The problem is that the Internet is so big an vast that finding an effective solution to getting your name and brand out there can take a lot of trying. Marketers are familiar with Google (News - Alert) AdWords, SEO and going on the social media frenzy, but did you know that VoIP virtual numbers can help market yourself?
8x8 points this out in a recent post, saying that since business VoIP runs over the Internet, having a virtual number can be tracked just as the metrics in Google AdWords. Specifically, a virtual number by its very nature can track advertisements, except unlike AdWords, there is an actual person on the other end of the phone, often times which can result in an actual sale. This tidbit is a pretty big deal, as it can cost less than paying for clicks and yet it has real, tangible results.
Virtual numbers offer information that other mediums cannot. For example, you can actually see where your customers are finding you, according to 8x8 (News - Alert). You can offer different phone numbers for different advertisements. Knowing which number the lead called can provide valuable insight as to which area is most successful for your marketing campaign.
The most important fact, though, is how a virtual number can get a live person on the phone. AdWords, social media responses and e-mails only do so much and, often times, don’t end up with a successful lead. Getting an actual person on the phone, directly to you out of their own volition speaks volumes, quiet literally, so much that a virtual number is worth investigating for future marketing campaigns.
What virtual numbers provide is an extension of marketing that is effective, that leverages the power of IP all while making Internet marketing better than it was with just clickable links and social media interaction.
Do you use virtual numbers for your business? Have you considered implementing one for a marketing campaign?
Edited by Stefania Viscusi