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Podcast Discusses Hidden Dangers of Unified Communications
By Susan J. Campbell, TMCnet Contributing Editor
It is common for vendors to try and encourage a company to develop a roadmap for their UC investments. Such a roadmap is designed to identify where the company is going and how they will get there. What Shact noted is happening in the industry is that one: companies are developing these roadmaps based more on vendors than their own needs; and two: they are planning for the improbable and not staffing effectively for the probable.
There are two specific things to know when dealing with the hidden dangers of UC: stuff that the company can predict and stuff that is right in front, yet the outcome or impact cannot be predicted. It is the challenge in planning around these unknowns that make roadmaps nearly impossible to create with accuracy unless they are based on the company itself and not the vendor.
Consider such phenomenon as social networking and the growth of the virtual world. These are two examples of UC that were in use by younger generations for years before they ever hit the business sectors. Even now, executives are connected on Facebook (News - Alert) more because they think they should be rather than using the site for its intended networking purposes.
Companies are investing heavily in virtual worlds like Second Life and telepresence. There is the promise in the industry that such technology will replace face-to-face meetings and eliminate business travel. Shact points this is as a significant mistruth in the industry.
Most importantly, demand solutions from a vendor that are open and can work with solutions from other vendors. No one vendor can create the best of every UC component and it is imperative that the company — regardless of its size — avoids locking in with one vendor. In doing so, it will lock out the potential for the optimal UC environment.
Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan's articles, please visit her columnist page.
Edited by Mae Kowalke