TMCnews Featured Article

Telkomsel Selects Comverse Fun Dial for Personalized Ringback Tones

By Susan J. Campbell, TMCnet Contributing Editor

Telkomsel, Indonesia’s largest operator with more than 42 million customers is replacing its current system with Comverse Fun Dial for personalized ringback tones and content management. Comverse is a subsidiary of Comverse Technology (News - Alert), Inc. and a supplier of software and systems enabling network-based multimedia enhanced communication and billing services.

Fun Dial achieves a key milestone with this selection by Telkomsel: 50 operators around the world have now chosen Comverse Dun Dial as their ringback tone vendor, enabling them to realize their marketing strategies by maximizing the content experience while also extending it in new and creative directions. 

“In order to meet the needs and tastes of our rapidly growing and increasingly sophisticated subscriber base, we need to increase the capacity as well as enhance the performance and capabilities of our ringback tone content services,” said Loo Boon Chee, vice president of Product & Mobile for Data Telkomsel, in a Monday statement.

“We see Comverse Fun Dial as one of the innovative services that keep pace with our vision, helping us to prominently position the coolest and most up-to-date content and personalization offerings. Fun Dial provides us with a greater competitive advantage by keeping our offering on the cutting edge.”
The Fun Dial offering from Comverse is an end-to-end solution enabling operators to achieve fast time-to-market while also streamlining operations with a high-quality music experience that is in wide use by tier-1 and other operators around the world. Comverse Fun Dial’s rich feature set is designed to promote high penetration of the service to rapidly achieve a critical mass of users and ROI.

Fun Broker, Fun Greeting and Fun Video are also included in the Comverse Fun Dial family. Fun Broker opens the ringback tone service to third-party (off-deck) content providers, while Fun Greeting allows users to enrich standard voicemail with music, humor and celebrity greetings.

Fun Video enables callers to view a video clip while waiting for a video call to be answered. These products are positioned as enabling operators to leverage investments in Fun Dial in order to further enhance the user experience and create new revenue streams.

“Replacing a competitor’s ringback and content solution for a regional giant like Telkomsel underscores the fact that Comverse Fun Dial is firmly established as a pace-setter and market leader in the ringback tone and content management arena, with 50 operators benefiting from its rich feature set and end-to-end operating environment,” contributed Eitan Achlow, president of the Comverse Asia Pacific (APAC) Division, in Monday’s statement.
With the importance that telephone communications continue to play in the every-day operations of businesses, organizations must continually look for ways to make this interaction enjoyable, or at the very least pleasant, for each and every customer. In situations where the customer must wait to speak with someone, a package like Fun Dial can make this process more enjoyable and thus, more satisfactory for the customer.

Research has consistently shown that we as consumers do not like to interact with automated systems as we strongly prefer human interaction. The reality is however, that often we have to navigate through that automated system to get to the person on the other end. If the company can make the experience more enjoyable, we are more apt to use the system and thus more likely to be satisfied as a result.

 

Susan J. Campbell is a contributing editor for TMC (News - Alert) and has also written for eastbiz.com. To see more of her articles, please visit Susan J. Campbell’s columnist page.

 

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