Text Messaging Featured Article

The incredible rise of text messaging is no longer a surprise to anyone in today’s mobility-driven world – anyone, that is, except businesses. A surprisingly large number of businesses still struggle to find ways to incorporate text messaging into their customer service strategies. TSG Global offers a number of ways in which businesses large and small can use text messaging technology to improve their services. At Customer Engagement Technology World (CETW), TSG brought these offerings to the table, showing businesses that adopting text messaging doesn’t have to be hard. TMC (News - Alert) caught up with Noah Rafalko, TSG Global’s CEO, to discuss the company’s presence at the event.

TMC: What did attendees get to see from TSG at CETW? 

Noah Rafalko: TSG exhibited our latest texting engagement options for all SMBs, utilizing their existing published telephone number.

TMC: What did attendees learn about you at the event?

Rafalko: We offered to educate visitors, looking for integration partners to empower the SMB with simple adoption solutions for order taking and customer engagement.

TMC: What was unique about your presence at the event?

Rafalko: When TSG attends trade shows, we look at the event as an opportunity to provide invaluable insight into how and why mobile interaction with consumers is a vital part of a successful CRM solution. Post-session, we were available to answer any and all questions at our booth, as well as demo the most simple and affordable way to start engaging with your customers using our Text2Printer solution.

This is where any business can text-enable its existing published business line and start receiving reservation requests, take-out order requests, catering, customer feedback and any other engagement delivered into their existing POS or an included wireless industry standard thermal printer.

TMC: What topics or trends were debated at the event? How do you think these trends might impact your product line now and in the future?

Rafalko: Our goal has always been to help the SMB easily understand technology in a way that is both easily understood and now empowered to adopt.

We see the trend of mobile engagement to be one of hot debate. There are so many ways that seem so far out of reach for SMBs. This again is why for the past few years have invested so much time and energy into creating simple adoptable solutions that will be that first step without breaking the bank. This only propels our simple products into the mainstream.

TMC: What do you think are some of the biggest challenges in terms of text messaging adoption today, particularly in the business and retail sectors, which organizations have to overcome? 

Rafalko: TSG has been a pioneer in text enablement and compliant adoption.  Through our education and guidance we help our customers with the critical knowledge of both FCC (News - Alert) and other regulations that are common pitfalls that are faced by SMBs.  With this knowledge our customers are both empowered to engage and to eventually market to their customers in an acceptable way by the most important person, their customer.  The SMB has no ability to research these complex issues and this is where TSG shines!

TMC: How do your products and services impact the customer service market?

Rafalko: We ask ourselves one question: What will make our clients’ ability to service their customers easier? We look at the products TSG is a part of as being the simple solution all SMBs are waiting for to finally engage with their customers in a way all of us do with everyone but the businesses we buy from: TEXT MESSAGE.    

TMC: How do your products and services impact the customer service market?

Rafalko: A few simple questions our team asks to an SMB that has to take an order this: How many times do your phone lines become busy and your customers move on to the next place for service? How many people see a long line and just leave? How many times does someone take a phone order incorrectly costing you money?

These can be all solved with a simple text message, and that’s what TSG does deliver simple solutions with text. From engagement to conversion TSG delivers what you need to stand out the TeXt Factor!

TMC: What message do you hope attendees left CETW with about TSG?

Rafalko: We know that by attending the CETW, the lessons learned were invaluable to any SMB that wants to engage with its customers with the latest technology!

Whether you’re looking to text-enable your business while keeping your existing phone number, improve retail business with text ordering, or otherwise improve your customer service with added avenues of communication, the text messaging possibilities are seemingly endless, and TSG can help your business get there.