Text Messaging Featured Article

Today, the highest members of the Catholic hierarchy gathered together for the conclave – or the assembly to elect the new pope succeeding Pope Benedict XVI, the first to resign in more than 600 years. When you stop to think about it, almost everything can be categorized into a hierarchy – especially technology and business strategies.

Today, the highest members of the Catholic hierarchy gathered together for the conclave – or the assembly to elect the new pope succeeding Pope Benedict XVI, the first to resign in more than 600 years. When you stop to think about it, almost everything can be categorized into a hierarchy – especially technology and business strategies.

Last week, Forbes published quite an interesting article discussing the hierarchy of business marketing, where multiple communication channels immediately came to mind, but for some reason completely unbeknownst to us, mobile marketing strategies and campaigns faltered.

“Ask 100 marketers if they use direct mail, e-mail, social media, TV, radio, and/or outdoor in their marketing strategies and campaigns and the majority of them will respond in the affirmative,” the report by Steve Olenski explains. “Now, ask them if they use any mobile marketing tactics and they’ll tell you that mobile marketing comes right after taking a magic marker and drawing an ad on a bathroom wall in terms of priorities and hierarchy.”

According to James Citron, CEO of Mogreet, a video, text message marketing and mobile technology solutions company, despite the fact that we are fully engaged in a mobile world, many marketers have inadvertently strayed. That is to say that many have not yet realized the full potential of translating their marketing and customer engagement campaigns into what their customers are fully engaged with – their mobile devices.

                                                                                  

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“Mobile text messaging, the same 160-character dispatches first popularized by nimble-fingered teenagers, may be the closest thing in the information-overloaded digital marketing world to a guaranteed read,” the Forbes report quotes from a New York Times article back in 2009 – and this still rings true today.

Why Are These Words Still True Today?

Put the choice in the customers’ hands

This is because you’re making it unfathomably easy for yourself by taking out all of the work of how to approach the customer and trying not to bombard them. In your customer engagement strategy, a huge part of that should consist of not frustrating the customer and losing them in the process. For instance, I subscribed to text messages from a bar that I love to go to in NYC, and ever since, I accordingly receive text messages no more than twice a month on drink specials, events and themed nights directly to my cell phone. They are not overwhelming, intrusive or annoying at all, and a huge part of this is because I voluntarily chose to subscribe to them.

Mobile will always be modern

Another reason why it’s smart to effectively implement text message mobile marketing is because consumers will always want the next best thing. For example, within the last month alone, there has been buzz about BlackBerry’s new Z10 model arriving in the U.S. March 22, as well as the HTC (News - Alert) (News - Alert) One and more. Regardless of the device consumers decide to use, there will always be an opening for mobile marketers to fit in.

Now, companies seem afraid to embrace text message marketing because it can be highly regulated; however, according to Forbes, “…while text message mobile marketing is highly regulated, it is not overly complicated – if you know the rules.”

Just like any business strategy, things won’t work if you don’t do them right; if you do something wrong, a variety of risks and consequences will inevitably ensue. One company who knows the rules (heck, it essentially created the rules) is TSG Global, a privately held facilities based and regulatory compliant VoIP and SMS texting service provider and pioneer in the text message marketing game. Boasting years of experience, TSG Global makes it more than possible for your business to easily, quickly and perfectly reach your target audience in a customized, personable way that differentiates yourself among today’s ultra-competitive market.

Over recent years, businesses simply haven’t been marketing the right way. Today, put an end to it with TSG Global. Check them out in more detail by visiting www.tsgglobal.com.

To check out Forbes’ report in full, click here.