Telemarketing Software Featured Article

As it walks down memory lane and retraces the path it took since 1979, Fidel Communications has a lot to be proud of. From the day it pioneered the use of telephone marketing, the company has been evolving its systems to increase the efficiency of telemarketers. This year, the company celebrates 35 years of existence.

Stan Fidel, a communications consultant, learned the rudimentary skills of using the telephone to set appointments when he was in AT&T (News - Alert) in New York, worked as a programmer and systems analyst and learned about using software for business, and then went on to become a leading computer salesman in Manhattan. Combing all these skills, he started Fidel Communications Company in 1979.

For the past 20 years, Fidel has been specializing in marketing and sales solutions for the financial services industry, hiring and training personnel and assisting agents and advisers to meet good prospects on a favorable basis. His Power Prospecting System helps clients to meet directly with decision makers and currently uses email and the WebDialing program, which allows telemarketers to make 60 calls or more per hour with no hassles.

"Although there are many good consultants," Fidel said, "the problem is their clients are not always good at making needed changes,” and this is where the company plays a bigger role.

 It does everything right for clients, from placing ads, selecting candidates and even doing follow-up coaching. It even hires and trains a telemarketer in advanced telephone techniques who ensures that clients get appointments. Having a dedicated telemarketer and a turnkey system that generates qualified appointments week after week is a boon.

Fidel also delivers prospecting skills training to managing partners, managers and agents to enable them to set appointments with more prospects. In essence, it does everything for clients so that they increase sales revenue quickly. It claims that successful financial advisers have increased their sales revenue and their commissions too.