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The LeadFormix Marketing Automation platform will now be helping electrical supplies vendor Waytek heighten lead generation and drive revenue performance.

Waytek has reportedly signed an agreement with Callidus Software (News - Alert), a provider of solutions for sales effectiveness and cloud computing, to make use of the LeadFormix software to garner high-value insight from web, search, and social channels and the derived information will be used in Waytek’s sales and marketing strategies.

The LeadFormix Marketing Automation platform is said to be an advanced, integrated, and collaborative software platform designed for Inside Sales, Sales, Marketing and Web Optimization teams within organizations. Its operation is not just limited to demand generation and workflow automation as it is also capable of delivering insight into a website visitor’s intent, deriving actionable intelligence to convert a visitor into a qualified lead and help users realize new means to bring sales and marketing successes closer.

The LeadFormix platform is available over the CallidusCloud, a comprehensive SaaS (News - Alert) suite designed to help businesses drive more effective sales at each stage of the talent lifecycle. The suite consists of Hiring Cloud, the Marketing Cloud, the Sales Effectiveness Cloud, and the Learning Cloud.

Clients of Callidus have acknowledged that with LeadFormix sales teams are empowered with ample prospect information so that the focus can be shifted to lead nurturing programs, closing deals faster and bringing down the overall sales cycle. LeadFormix is an intelligent and collaborative platform that can create targeted marketing campaigns to improve users’ marketing outreach using effective social collaboration techniques. The CallidusCloud infrastructure also enables high availability and performance, bullet-proof security, compliance and anywhere, anytime access. 

In related news, Callidus Software snagged a major North American technology provider and an electronic payment solutions company selected Callidus sales performance management SaaS solution.