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New Survey Tool from Plum Voice Makes Multimodal Survey Development Easy

February 23, 2011

Combining the phone, the Web, social media, and mobile access, Plum Voice released Floodlight – a cost-effective, rapid application development tool for survey developers.

As a provider of IVR systems and survey utilities, Plum Voice’s Floodlight platform enables users to conduct surveys across multiple mediums including Facebook (News - Alert), mobile phones, and the Web.

Any business can use the service, technical or not, and it is also available for market researchers and pollsters. Floodlight’s technology lets the survey creator reach the maximum number of respondents as it allows users to gather business intelligence and market research data.

A VP of Business Analysis for a Fortune 50 U.S. insurance company and Plum Voice client stated, “Floodlight is a flexible, off-the-shelf solution that dramatically reduces the costs of surveys while providing views into critical survey response data.”

Floodlight incorporates technologies that enable survey creators to deploy surveys across multiple platforms, with the added bonus of a pay-as-you-go pricing structure.

"Floodlight is about reach. It’s about reaching respondents whether they're at a phone or at a computer. Easily,” stated Plum Voice CEO Andy Kuan.

Check out for details about the new platform from Plum Voice.

Juliana Kenny graduated from the University of Connecticut with a double degree in English and French. After managing a small company for two years, she joined TMC (News - Alert) as a Web Editor for TMCnet. Juliana currently focuses on the call center and CRM industries, but she also writes about cloud telephony and network gear including softswitches.

Edited by Juliana Kenny

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