Rich media content solutions provider VoiceAge Networks announced today that its SPOTxde Server has been chosen by Motricity to enhance that company’s high-value mobile content services.
Motricity will be using its Fuel 5 suite to deploy VoiceAge’s SPOTxde Server. This integration “will allow Motricity's customers to adapt media to the optimal format for the requesting device, while maintaining the fidelity and integrity of the original multimedia content,” the companies said in a press release.
Motricity also has licensed VoiceAge’s Device Profile Module, a product that “enables access to more than 8,000 device profiles for existing and future mobile devices as they are introduced to consumers worldwide from all of the leading manufacturers.”
The partnership provides the following benefits to media and entertainment companies, mobile network operators, mobile virtual network operators (MVNOs) and content providers:
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Accelerated time-to-market
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Minimized up-front cost and risk
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Improvements to successful delivery of rich-media messages
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Automatic neutralization of interoperability issues
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Extension of existing brands into the mobile device market
“High-quality video and full-track music downloads are the future of mobile content,” commented Motricity CEO, Ryan Wuerch, in a statement to the press. “By partnering with VoiceAge Networks, Motricity is poised to lead the industry in the delivery of this content.”
OVUM analyst John Delaney echoed that sentiment in the release: “Availability of rich-media content clearly presents opportunities for mobile operators to enrich their offers. The complexity involved in optimizing all of this content for all capable devices will lead some mobile operators to consider a third-party content provisioning business model.”
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Mae Kowalke previously wrote for Cleveland Magazine in Ohio and The Burlington Free Press in Vermont. To see more of her articles, please visit Mae Kowalke’s columnist page.