Featured Article from Software Licensing

In the Wild West there was the quick and the dead—at least that’s what every western wants you to believe. The enterprise world exists in the same paradigm. Those able to recognize market trends and innovate in concert are able to thrive, while those incapable of evolving with will wither. A recent blog post from Flexera Software describes today’s digital era much the same way and offers a few trends to take note for 2016.  

Sometimes it pays to go “all-in” explains the post. The software licensing landscape is embracing subscription based and recurring revenue models; so much so that research from the IDC (News - Alert) forecasts that by 2019 40 percent of software revenue will be the result. The IDC also projects cloud software growth at over times in comparison to packaged software through 2017.

The greatly hyped IoT has some big shoes to fill. Projections point to billions of connected devices and trillions of dollars of opportunity, with software serving as a key ingredient, “as the line between the digital and physical world blurs.” The IDC points to market of $300 billion in just products and services for the Internet of Things by 2020.

While the IoT offers tremendous opportunity, there is great risk to gaining this reward. Companies love to be in the headlines for record numbers, but one breach could ruin a reputation and with it lose the public’s trust. To combat this, a recent infographic highlights how to secure each layer, from device and OS to application and network.

Just a few short years ago the cloud was a murky proposition, but today it is an integral part of business. The cloud and virtualization allow levels of flexibility never before seen, and according to Flexera’s Tu Le are “the foundation of modern computing.” Le explains the technology a way to “do more with less” by optimizing efficiency in a cost friendly manner.

Many have dipped toes, but few are willing to dive headfirst. Those like Adobe (News - Alert) are reaping the rewards of ‘pulling the trigger.’ Those unsure should know there are partners out there to help leverage these market trends to leadership, legacy and long-lasting success.

2016 means it’s time to draw.