Software Licensing Featured Articles

Flexera Footprint Set for Growth

By Maurice Nagle, Web Editor

Westerners have been referring to Japan as the “Land of the Rising Sun” for decades, and today the Asia Pacific region is chock full of business opportunity. The key ingredient here is having the proper people in place to experience said rise with as few hiccups as possible.

Recently, American-based Flexera, a leading provider of software licensing, installation and compliance solutions for the enterprise as well as application producers announced its new VP of Asia Pacific and Japan, Steve Beards.

"I'm excited to be joining Flexera Software at a very important stage of the company's growth in Australia and across Asia Pacific," noted Beards. "I look forward to working closely with local partners to cement our position as the market leader."

Beards is tasked with expanding the company’s footprint from its new Melbourne office, as the team is focused on innovation—specifically providing vendors and organizations with the tools to optimize spending on software licensing. Having familiarity with the region (previously led NetSuite’s (News - Alert) sales efforts in Victoria, Western Australia, Southern Australia and New Zealand), Beards could prove to be the perfect candidate for creating relationships and growing Flexera’s footprint.

Today, over 80,000 customers are utilizing Flexera’s solutions, including its Software License Optimization, Application Readiness, Installation and Monetization solutions. The Asia Pacific presents an opportunity in software license optimization to the tune of 25 percent of current spending by firms in the region. This amounts to a total savings in the neighborhood of $14 billion.

It’s not simply the cost savings presenting the region as ripe, but a firm like Flexera also aids an enterprise with audits, reducing penalties and fees while continuously seeking ways to provide an enterprise with additional savings on software spend over time.

"Australia and Melbourne in particular, have always been significant to Flexera Software's global footprint," said Beards. "What began 25 years ago as a small software start-up is today a highly successful global organization offering best-in-class solutions. Based in Melbourne, I'm proud to be part of a team of talented and dedicated innovators, many of whom have been in the business for 15 to 20 years."