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Flexera Software's Ripin Checker and Mike Mullany to Present Embedded Software Session

By Rachel Ramsey, TMCnet Web Editor

Flexera Software’s Ripin Checker, director of intelligent device solutions and Mike Mullany, director of business development, will present a session on enabling device features and capacity using embedded software on Thursday, June 21. Flexera Software is a provider of strategic solutions for application usage management. It helps application producers and their customers strategically manage application usage to achieve continuous compliance, optimized usage and maximized value.

As the market for hardware becomes increasingly commoditized and squeezed by global competition, intelligent device manufacturers must simultaneously cut manufacturing costs, create more efficient, flexible and responsive supply chains, and uncover new revenue streams. Embedded software has emerged as a key strategy to do so. Software licensing and entitlements are the enabling technology empowering intelligent device manufacturers to productize, monetize and protect their intellectual property in embedded software.

The session, “Enabling Device Features and Capacity Using Embedded Software,” will focus on how intelligent device manufacturers can drive increased revenue by enabling capacities and capabilities on devices, whether they are implemented in hardware, firmware or software. Manufacturers can lower inventory costs and complexity by reducing the number of hardware variations while still offering a variety of models to multiple markets at different price points.

Held at the Freescale (News - Alert) Technology Forum Americas in San Antonio, Texas, attendees will learn about ways to create incremental revenue streams by enabling devices, software applications and feature enhancements as well as enable their end customers to electronically manage and service feature and capacity requests on demand.

Flexera Software is trusted by more than 80,000 customers that depend on its comprehensive solutions -- from installation and licensing, entitlement and compliance management to application readiness and enterprise license optimization -- to strategically manage application usage and achieve breakthrough results realized only through the systems-level approach Flexera Software provides. 

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