A recent profile of North Sydney-based mobile messaging company Soprano Design (News - Alert) argues that the company's efforts in the field of secure message warrant being more widely-known in the enterprise and that its newest messaging platform, Soprano Gamma, should be more widely adopted.
The report at iTWire states that Soprano Design has been in the enterprise messaging business for 20 years. The company has established itself as a partner with Telstra, AT&T (News - Alert), EE, and Starhub. Even with that worldwide presence, however, it may also view its standing as not yet prominent enough because it recently announced the release of Gamma, which brings IP capabilities to secure enterprise messaging; it seeks to supplement SMS with a number of secure features for which businesses far and wide demand.
Horden Wiltshire, Soprano Design spoke to iTWire about that demand and the state of consumer messaging apps that cannot handle what businesses are looking for.
“Consumer messaging is declining, but enterprise messaging is booming,” Wiltshire said. “We have reached an inflection point. More and more enterprises are looking to the technology to enable a range of mission critical processes that they simply cannot entrust to consumer messaging products. No-one can trust their business to WhatsApp.”
Although products such as WhatsApp may be well-suited for consumer interests, they are not always great for businesses that want to keep their communications under close watch. Industry secrets and personal information may be shared across business channels. That sort of information should be secured, and products such as Gamma can do for that information what consumer products are unable -- it can keep it under wraps.
Soprano Design speaks about Gamma as a product that work in conjunction with SMS. There are some instances when business users need to send secure information, so they can use Gamma for multimedia messaging that comes complete with features like read acknowledgment and auditability.
The messaging company says it serves government and enterprise customers around the world with its mobile enterprise messaging suite that provides low latency message delivery and a scalable infrastructure that can meet spikes in user demand. Gamma uses that MEMS platform to deliver messages across a secure IP network. Moreover, the mobile app can also send SMS messages to users who can still access mobile services but who may be out of range of IP.
Soprano Design insists that it is the last-mile coverage of SMS that can ultimately keep businesses productive. The drawback of SMS is that it is not secure and does not have enhanced communications features that users of consumer messaging apps have come to love. Gamma provides those advanced features with the added benefit of message security and it reserves the ability to communicate via SMS when necessary. This way, businesses can get the best of both worlds and users can maintain connection with each other to the highest extent possible.
Edited by Alisen Downey