Small and medium businesses (SMBs) don't have the large CAPEX/OPEX (News - Alert) of large enterprises, but they make do by adopting technologies early in the development phase when it is cheap and operating more efficiently. In the past, this meant acquiring products and services that didn't have the same capacity as enterprise-grade solutions, but that is no longer the case.
The Internet, cloud technology and IP communications now make it possible for even the smallest organization to afford enterprise-grade products and services. Softswitches and Session Initiation Protocol (News - Alert) (SIP) trunking are technologies SMBs can now use as a comprehensive communications solution and True Telecom has announced the availability of SIP technology to its customers.
The SIP offering from True Telecom is going to provide SMB's with an alternative to traditional line rental, which could be expensive and rigid.
With SIP trunking a business forms a direct connection with an Internet telephony service provider (ITSP) allowing the extension of VoIP telephony beyond the organization’s firewall without the need for an IP-PSTN gateway. It is able to carry instant messages, multimedia conferences, user presence information, Enhanced 9-1-1 (E9-1-1) emergency calls, and other SIP-based, real-time communications services.
The system is easier to configure, design, operate, maintain, and upgrade at much lower price points than traditional PBX (News - Alert) systems and with greater flexibility and scalability. This technology provides a fast and significant return on investment compared to traditional line rental with guaranteed quality, easy setup and multiple packages.
The True Telecom SIP can be set up in hours with remote maintenance for a monthly rate that is 1/3 less than line rental costs, making it an affordable alternative for SMBs trying to lower their overhead.
With SIP trunking organizations can:
- Eliminate IP-PSTN gateways or even the entire PBX because it connects directly to the ITSP without crisscrossing the publicly switched telephone network, getting rid of the gateways, attendant cost and complexity.
- Get rid of redundant telephone and data networks with a single IP-based network.
- Eliminate BRI and PRI subscription fees and only buy the bandwidth you need based on usage at better prices.
- Extend the capabilities of Office Communications Server with new services from ITSPs.
"We are confident in the quality of SIP technology and look to integrate this service into our existing portfolio to offer additional choice for our customers. A growing number of small and medium businesses have already invested in SIP telecoms either alongside or in place of their existing systems, with many more predicted to make the transition," said Stuart Griffiths, CEO of True Telecom.
Edited by Alisen Downey