Launching a new platform in a crowded industry is a daunting task. Competitors are easily challenged with finding the right financial resources, a powerful marketing strategy, the right positioning and the patience to see everything through to completion. Such a process can take years.
Simon Masri, CEO and president of C3ntro Telecom, is a serial telecom entrepreneur who doesn’t like to waste time. To launch the Mexico City-based telecom, he wanted to take just one year.
He and his team sought to bring the softswitch to the masses in a market exploding with new companies and technologies. The rate of growth of cloud-based IP services provided a very tine window for Masri and his team to generate the desired success.
To accomplish this goal, C3ntro offered a one-stop shopping position for voice, data and Internet services in the cloud. The company believed this approach to allow it to capture a significant share of the market, but it needed to move fast and offer the technical infrastructure to support a wide range of subscribers.
C3ntro needed to align itself with solid partners and solutions. A comprehensive softswitch and billing platform topped the list. In turning to PortaOne (News - Alert) and its PortaSwitch, the company was able to leverage the flexibility needed to support virtually all retail and wholesale IP services. The platform enabled C3ntro to offer a full-service portfolio along with tailor-made solutions to fit individual customer needs.
Such capability is extended through the converged, software-based communication services and subscriber management solution that is the PortaSwitch. This offering allows providers like C3ntro to deliver a wide mix of IP-based services and consists of real-time billing, class 4 and 5 SIP softswitch and application servers. The platform can handle all the routing, call control. Proxying and converged billing functions needed by a diversified digital services company.
"We felt that customers deserve high value services, an exceptionally professional team, and the best technology possible. Our job as a carrier is to help our customers lower their capital expenditures and their operating costs," Masri shared. "None of this could be possible without a strong and flexible billing system. PortaOne enables us to bill these new services to the Mexican market."
As new opportunities continue to arise in the telecommunications space, vendors are also emerging on the scene to leverage these opportunities at a fast pace. Those able to meet the needs of the customer base head-on with proven solutions are more likely to survive the competition.
Edited by Alisen Downey