There's no denying the fact that mobile apps and services are going through perhaps one of the most exciting phases in app history, and developers can exploit this to their advantage by working together, “harnessing the power of the many for the benefit of each individual developer,” so to speak.
To help them do this, Taptica Ltd., a user acquisition-based mobile network, has released a beta launch of Appear Exchange, a free mobile click-based cross promotion platform that allows mobile apps to cross-promote with other apps using their unfilled ad space, free of charge.
"We recognize that the best way for app developers to grow their applications and generate revenue is if they work together," said Sigal Bareket, CEO at Taptica. "The Appear Exchange platform offers the mobile industry a place to do just that, regardless of their marketing budget."
It's a win-win for app owners: By engaging Appear Exchange, apps get promotional space that would otherwise have not been available to them. In addition, they get free advertising credits when they feature other apps within their space.
Developers thus get to cross-promote other iOS and Android (News - Alert) applications on their unused ad space.
When mobile app developers register their apps on the Appear Exchange network, they can create personalized promotional offers. Such offers help increase exposure and lead to greater downloads.
Powered by Taptica Ltd., Appear Exchange is a new trend in mobile app marketing services that appears to have been a hit across the social networks.
Those developers who sign up for the beta launch will receive 2,500 advertising credits to help successfully start their Appear Exchange campaign.
Solstice Consulting, an enterprise mobile application strategy and development firm, announced today the launch of AppLauncher, new software that automates the build, testing and deployment of iOS, Android and HTML5 mobile apps.
Looking to grow your channel opportunities? Then be sure to attend Channel Vision Expo (CVx), collocated with ITEXPO West 2012 taking place Oct. 2-5, in Austin, TX. Stay in touch with everything happening at Channel Vision Expo. Follow us on Twitter.
Edited by Braden Becker