Small Business VoIP

Triple-play strategies’ growth in the Asia-Pacific region is the key reason for recent VoIP growth, states a new sport from Ovum (News - Alert).

 

In most markets, new fixed operators are what’s driving VoIP. In particular, it seems to be the implementation of triple-play strategies to compete with incumbents. Most are taking a defensive position, which in turn is both cutting PSTN prices and strengthening content offerings.

 

“In summary, we are seeing incumbents’ and challengers’ strategies starting to converge on a triple-play model”, said Ovum’s Research Director David Kennedy. “VoIP is giving smaller fixed challengers the opportunity to build up true triple-play offers without having to rely on resale of incumbent wholesale services, and to exploit IP technology to do so at lower cost. This is giving more price flexibility to challengers and allowing them to compete on a more even footing.”

 

Low price is the selling point of VoIP, but VoIP prices have been consistently low. PSTN prices are falling as well, which is reducing VoIP’s price advantage and shrinking the scope for using fixed voice as a competitive differentiator. Broadband access and content are becoming more and more important to product and marketing strategy.

 

“While the VoIP market is still at an early stage, it is becoming more prevalent in this region. We are seeing more operators launching VoIP, primarily as a means of challenging the PSTN dominance of the incumbents”, said Kennedy.

 

 

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