Salesforce.com, the enterprise cloud computing company, has announced general availability of Salesforce Chatter globally for more than 77,300 customers.

 

Officials with Salesforce.com (News - Alert) said that Chatter, industry's first cloud-based enterprise social collaboration application and platform, unleashes the social enterprise and a new way to work for people around the world.

 

Company officials said that Chatter's arrival also creates a new economy and opportunity for partners and developers to realize commercial success with Cloud 2 apps.

 

Salesforce.com has also announced a new Chatter license for customers to extend the enterprise social network company-wide.

 

According to company officials, Salesforce Chatter is a Cloud 2 app, which is social, mobile and real time that employees can use for collaboration across their company.

 

Leveraging the social features popularized by Facebook (News - Alert), Google and Twitter, such as profiles, status updates and real-time feeds, Chatter, company officials said, empowers enterprises with a new level of productivity only possible in the cloud. Chatter's social collaboration technology enables enterprises to collaborate around more than just documents. Employees can also follow people, business processes and application data.

 

Chatter was launched in private beta in February, 2010 to 100 companies and was ultimately expanded to more than 5,000 customers due to demand.

 

With Chatter, employees and teams get immediate insight into their company's programs, projects, people, customers, cases, documents and business data that is pushed to them, delivering new levels of social intelligence.

 

"Salesforce Chatter is the most exciting thing I've worked on in my career,' said Marc Benioff (News - Alert), chairman and CEO, salesforce.com, in a statement.

 

Benioff said that delivering Chatter is a seminal moment and one that marks the arrival of Cloud 2.

 

Denis Pombriant, founder and managing principal, Beagle Research Group said that Salesforce Chatter is nothing short of revolutionary for the enterprise.

 

Pombriant said that Salesforce Chatter creates an entirely new way to work for employees by opening up lines of communication and ad hoc coordination across every level of an organization.

 

He said that enterprises can now realize new highs in productivity by harnessing the power of social collaboration.

 

"Farmers Insurance is one of the largest insurers in the U.S. and we have multiple stakeholders all working on different aspects of our marketing strategies,' said Mitch Varhula, marketing consultant, Farmers Insurance.

 

Varhula said that with Salesforce Chatter, the advertising department has increased collaboration across marketing initiatives and improved service levels to the internal customers of more than 14,000 agents.

 

"What's been most amazing about Chatter is how it leverages a secure platform with a trusted sharing model to enable continuous collaboration within the enterprise," said Varhula.