Salesforce.com (News - Alert) has swept CRM Magazine's market awards in CRM suite categories for third straight year.

CRM Market Award recipients are determined "through an extensive three-month process and proprietary rating formula that involves industry analysts, financial and corporate information, product and functionality assessments, and scores reflecting customer satisfaction."

"Year after year, our customers achieve transformational success with Salesforce thanks to our relentless commitment to innovation," said Alex Dayon, executive vice president, applications, salesforce.com, in a statement.

"We look forward to sharing our next innovative vision – the social enterprise – with our customers at Dreamforce 2011 next week in San Francisco," said Dayon.

Salesforce.com has now won a total of 17 CRM market awards over the past five years, including a five-year streak as winner of the Sales Force Automation Market Award.

Along with winning the 2011 Sales Force Automation Award for the fifth year in a row, salesforce.com was the winner in all three CRM Suite categories: enterprise suite CRM, midmarket suite CRM and small business suite CRM.

David Myron, editorial director, CRM magazine said that solid direction, top-notch customer satisfaction and depth of product functionality are the keys to success for companies in the CRM space.

"We congratulate this year's winners of the 2011 CRM Market Awards for consistently excelling in all three of those areas," said Myron.

CRM magazine is the leading publication of the customer relationship management industry, covering sales, marketing, customer service, and strategy.

Shavlik Technologies, a provider of patch management in the cloud, was also one of the companies that took home a 2011 CRM Service Elite Award for its Salesforce deployment, which includes the Sales Cloud, Service Cloud, Force.com platform, customer portal, and Salesforce Chatter.

Salesforce has enabled Shavlik Technologies to reduce CRM spending by 14 percent and increase the number of channel partners by 22 percent without the need for extra staff.

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