A forthcoming cloud-based offering, known as Aislelabs Engage, will let marketers segment and target customers by their behavior in brick-and-mortar locations. The offering connects shopping patterns and shopping behavior on e-commerce sites with behaviors found inside stores, bringing rich communication services together to bridge the gap between online and in-store shopping. It also provides analytical data on in-store marketing campaigns.
Here is something about how it works. Aislelabs Engage provides a platform mobile SDK which integrates with an app owned by the retailer or a third party. The SDK uses Bluetooth Low Energy (iBeacon), GPS or Wi-Fi technology to identify the mobile device’s indoor location. This enables marketers to engage in location marketing using real-time notifications.
Aislelabs Engage also features options so campaigns can be managed using an online dashboard. Campaign metrics and analysis are provided in customized reports. The company uses algorithms which analyze millions of data points to customize a campaign to each shopper.
In addition, Engage provides APIs to extend marketing cloud solutions, including those from Adobe, Oracle, SAP, and Marketo (News - Alert), to physical stores. And the retailer has access to a shopper profile.
“Aislelabs Engage already connects to most online marketing cloud platforms and we are aiming to serve all major providers by the end of the next quarter capturing the bulk of the market,” Nilesh Bansal, Aislelabs CEO, said in a recent statement.
In addition, AislelabsFlow employs Wi-Fi so retailers know where customers are visiting in a retail store and this information can help in the design of stores.
VentureBeat says some of the collected data will let retailers provide repeat customers with rewards. And those customers who head to somewhere like a cosmetics counter could get incentives to make more purchases.
“Alternatively, if they’ve spent a long time there without buying, a retailer could opt to send them a coupon or special offer,” VentureBeat adds. “Retailers can also create social offers, promising discounts for sharing deals with friends on Facebook (News - Alert), Twitter, or Pinterest.”
Edited by Alisen Downey