Allot (News - Alert) Communications Ltd recently released its Q2, 2012 Allot MobileTrends Charging Report, which reveals that close to 33 percent of operators are making use of revenue sharing models and collaborating with cloud-based content providers like Spotify (News - Alert) to offer mobile cloud services.
Some of the key findings highlighting in the Allot MobileTrends Charging Report Q2, 2012 reveal that 32 percent of operators charge for Wi-Fi access (offload). The challenge for operators is to incorporate offloaded traffic into their policy control architecture; 46 percent of operators offer value-based plans, with services such as parental control or music streaming; Operators' cloud is on the rise with 33 percent offering cloud-based services through partners such as Rhapsody, Spotify and Deezer and LTE (News - Alert) operators have embraced value-based pricing in a similar manner as the 3G Operators.
In a release, Monica Paolini, PhD, founder and president of Senza Fili Consulting, said, "LTE is expanding the scope for value-based pricing innovation over 3G. We will see even more pricing choice offered to LTE subscribers over time, as subscribers increasingly expect their broadband plan to reflect their preferences with regards to content, usage and services that are valuable to them, and give them the flexibility to make the choices that work best for them."
Allot Communications (News - Alert) is a global supplier of service optimization and revenue generation solutions for fixed and mobile broadband service providers. This second bi-annual Allot MobileTrends Charging Report was created based on publicly available data that was obtained during Q2, 2012 from over 100 mobile operators across the globe.
Andrei Elefant, Allot's VP of marketing said, “Working with some of the world's largest operators, we found the need for pricing innovation to be a cross-regional requirement. We are currently helping our customers to evolve their data charging, focusing on providing consumers with more choice and operators with unique service differentiation."
The report also showed that there has been a significant increase in the number of operators charging for tethering. The report showed that the number of operators went from 15 percent to 29 percent in just nine months, clearly indicating a rise in operator efforts to closely manage and monetize the huge surge in data consumption.
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Edited by Brooke Neuman