TMCnews Featured Article

Because of the TCPA, or Telephone Consumer Protection Act, many businesses that use auto-dialer systems face regular fines. However, there are ways to use an auto-dialer in the U.S. while maintaining TCPA compliance and Equifax, a global information solutions company, believes it has the best way to do this with PhoneReveal.

PhoneReveal is a dynamic new tool designed to help organizations that use auto-dialers save time, money and resources, while providing better insight into contact records. Most impressively, the solution claims to provide coverage on more than 95 percent of all wireless numbers in the U.S. Many customer tests have even achieved a 99 percent or higher match rate on all valid U.S. numbers.

This is made possible by a unique approach. Unlike other tools that obtain phone information from a variety of sources to deliver probable information or scores, PhoneReveal provides information gathered from carriers directly. Going straight to the source allows PhoneReveal to avoid ambiguity and unnecessary data aggregation.

Additionally, the solution helps to minimize wrong-party contacts by providing greater lead time on recycled phone numbers as compared to competing offerings. In fact, other market products might not identify changes in number ownership until that number has already been given to another person or party.

"Recent regulatory fines and penalties have soared as high as $75 million for non-compliance with the Telephone Consumer Protection Act," said John Cullerton, senior vice president of Product Management at Equifax, "With such high penalties, PhoneReveal is an ideal solution because it delivers timely alerts about phone number types to help businesses distinguish mobile, landline or VoIP numbers when contacting individuals, while allowing for faster streamlining of operational efficiencies."

With even one wrong dial or text message to the wrong number possibly resulting in a substantial fine, a tool like PhoneReveal may prove essential to any company’s TCPA strategy. This is especially true considering the fact that it works across multiple business functions that use auto-dialers, including marketing, account management, debt recovery and more.