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We like to worship the new, but really sometimes there’s no need to reinvent the wheel.

This is something that fitness magazines learned long ago; every few issues they print an article about creating better abs, and usually these articles are the same. Likewise, other writers often write versions of the same story repeatedly.

For those of us of who write the content, it may seem similar. But for our audience, this repetition actually is important. While a fitness magazine may have written about abdominal muscles many times in the past, it still is a relevant story because not every reader has seen the past stories on the topic, or they weren’t ready for the article at the time. This ab workout information is pretty important in the fitness magazine scheme of things, so revisiting the topic is still useful.

The same is true for outbound telemarketing. A company may have already set up a predictive dialer and already broadcast an important pre-recorded message to a qualified list, but just because the message has gone out already does not mean it has been received. Especially when it comes to recorded calls, it can be necessary to reach the audience several times before the message has been received by all.

This does not mean that the recorded call must be the same, however.

A better solution than just making the rounds a second time with a list is to record a new but similar message to reach the intended audience. The abs articles in fitness magazines are not the same, for instance, even if functionally they are conveying the same information.

The same is true for pre-recorded messages. To avoid having the audience feel that the repeat calls with the same message are an annoyance, it pays to make a new message that communicates the same content but in a different way. This way, if the person on the other end of the phone has already heard the message, it won’t sound like a repeat. At the same time, if the person on the phone has not digested the information, the new call will give them a second opportunity.

The wheel doesn’t need to be reinvented every time, but looking fresh still makes sense. So it stands to reason that businesses that use predictive dialers and recorded messages should take care to mix up the message with new recordings — even if the information being communicated is the same.