TMCnews Featured Article
June 18, 2014
Lattice Engines Named a Finalist in 2014 American Business Awards
By Rahul Arora, TMCnet Contributor
Lattice Engines, a company that provides marketing and sales applications, has been named a finalist in three categories in the 2014 American Business Awards, part of the 12th annual Stevie Awards. The company has been nominated as Most Innovative Tech Company of the Year (up to 2,500 employees) and Best New Product or Service of the Year for solutions in the lead generation and big data categories.
"It's exciting to see the power of predictive technologies revolutionize marketing and sales at companies of every size and across every industry," said Shashi Upadhyay, CEO of Lattice. "We're honored to be considered for our technology innovation and for how it's improving our customers' top line revenue."
Lattice helps companies grow revenue across the entire customer lifecycle with data-driven marketing and sales applications that make complex data science easy to use. By combining thousands of buying signals with advanced predictive analytics in a suite of secure cloud applications, Lattice helps companies of all sizes to stop guessing and start relying on predictive insights to increase conversion rates and deal sizes by more than three times.
Last year, Lattice Engines was named the Top Innovator in Customer Intelligence in the DataWeek Awards. According to a release, Lattice won by a landslide, securing the greatest number of public votes and also securing the votes of the DataWeek Advisory Board, which represents 40 percent of winners' final scores.
According to the nomination, Lattice reported, it was recognized for its ability to "bring together every relevant buying signal found internally in CRM, marketing automation and other internal systems and externally on the Web, in social media and other proprietary sources in the Lattice Data Cloud. By combining this data with the raw material to market and sell smarter with predictive analytics and machine learning in an easy-to-use application, Lattice identifies attributes indicative of buying behavior. Marketing and sales can then convert the prospects most likely to buy into closed business."
Edited by Rory J. Thompson