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Teradata (News - Alert) Corp., a provider of analytical data platforms for customer engagement and marketing campaigns, announced the launch of the latest version of its highly popular data-driven campaign management tool. The newly launched tool, Teradata Customer Interaction Manager 7, is a cloud-based application with embedded predictive analytics capabilities and is available for mass deployment immediately across worldwide markets.

Customer Interaction Manager allows organizations review customer data, categorize audiences per defined criteria, launch “events” for measuring real-time customer engagement, and arrange multi-channel dialogue with customers.

In a release, Gonzalo Hidalgo, general manager of campaign management/IMM at Teradata, said “Because of how broadly integrated it is with other Teradata offerings, Customer Interaction Manager is the ideal solution for marketers looking for better ways to interact with their customers. It is highly suitable for future expansion and ongoing development and can be leveraged by both enterprise and mid-market companies.”

The new version enables open access to “data anywhere” across multiple databases, such as Oracle (News - Alert), SQL Server and Teradata itself, as well as from various outside sources of data, including the Web, social media and the call center. The solution’s newly added embedded predictive analytics feature is designed to allow marketing departments to handle the scientific aspect of data analytics with a single click. Meanwhile, expanded data visualizations allows for faster data interpretation and analytical reporting.

Customer Interaction Manager 7 is further enhanced with mobile-enabled dashboards to support marketing personnel while on the go. Integrated digital messaging and personalized landing pages enable marketing personnel to drive relevant, personalized offers to customers, ensuring that marketing efforts are reaching their intended audience. Moreover, the solution’s Enhanced Real-Time Integration Manager (RTIM) allows for tagging of integrated third-party websites.

“As a key component in the Teradata Unified Data Architecture, Customer Interaction Manager is the gateway to integrating enterprise customer data and using Teradata’s Big Data Discovery platform,” Hidalgo added. “Through integrated Marketing Operations, Predictive Analytics, Inbound Marketing & Real-time Offer Decisioning, as well as Digital Messaging and Integrated Reporting, only Teradata can combine insights from both digital and offline campaigns to form a complete 360-degree view of all customer interactions.”