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SPLICE Software, a provider of automated data-driven dialogs for customer experience management, plans to unveil its Dialog Dashboard solution at the National Retail Federation’s annual convention and expo scheduled to take place this month.

Tara Kelly (News - Alert), president and CEO of SPLICE said, “The Dashboard was developed to help our clients quickly view and understand their data, and build more proactive customer communication campaigns.”

The company provides real-time, data-driven customer interactions covering the various forms of automated communication. This allows clients to authentically connect to customers so that they can build brand loyalty. SPLICE solutions include customer interactions, permissions and preferences, using which clients can develop personalized communications to enhance customer experience.

The Dialog Dashboard forms part of the SPLICE Dialog Suite, which is an interactive campaign management and reporting tool. The dashboard is a cloud-based module composed of the Dialog Controller for data capture, the Dialog Builder that helps develop 1-to-1 audio assets, and the Dialog Director, which enhances voice campaign management.

The Dashboard helps marketers and customer experience representatives interpret and act on customer response patterns and preferences to visually profile the effects of corporate marketing efforts. Also, the dashboard delivers valuable insights and perspective into various media channels, which will help improve on-going customer communication.

“We are looking forward to getting this solution into the hands of our clients and future clients. Our company motto is ‘we believe it can be better,’ and the Dashboard will greatly help take the next big leap to delivering an engaging customer experience,” said Kelly.

In early 2013, Radish ChoiceView technology was integrated into SPLICE Software’s existing solutions. Radish’s ChoiceView technology is offered as a multimodal solution to enhance mobile and enterprise communications, helping businesses improve the mobile user experience. The solution also lets businesses to simultaneously send visuals to mobile device users while talking/texting with them.