Outbound Predictive Dialer Featured Articles

Marketing in the age of Internet is a vast, multi-faceted operation. The new-age marketing solution providers strive to go beyond merely building a brand presence on the Web for their clients. These marketers leverage tools and analytics to garner valuable leads and customer info. The information thus picked up in the Web is then utilized to establish direct communication with the prospects in an offline world.

Taking a cue from this trend, Tampa Bay, FL, Internet marketing company eMarketing247 decided to expand its services beyond Web design, search marketing, social media, email campaigning, and channel sales and added outbound call center service to its portfolio. The service is designed for the parking industry and will be delivered via cloud, the company reps said in a statement. The company will be leveraging SMC Software’s central reservations platform, a Business-to-Business (B2B) cloud-based solution to deliver outbound calling to customers in the corporate, travel and other sectors.

The company currently leverages a Web-based CRM tool to track and manage leads, accounts and activity in real time. The latest investment in cloud-based technology is expected to allow the company to deliver a powerful, across the channel customer experience.

The company has built up an account development team comprised of trained personnel. The team is tasked with making over five hundred outbound calls every day to businesses in a designated market. But their efforts do not end there. Each communication will then be followed up by personalized E-mails on a weekly basis. This planned, disciplined process is designed to improve the sales conversion for their clients.