the integration of Experian QAS address verification with SugarCRM (News
) application. This has been done to achieve cost reduction and to improve marketing and sales initiatives.
QAS address verification is designed to validate the address against the data from U.S. Postal service. Postal address verification, if it is carried out at the point of entry, becomes effective as returned mail can be totally eliminated. This can lead to improvement in customer service. The user can use this software to enter an address. The software then automatically finds and supplies the deliverable, complete and standardized address. This improves data entry and reduces returned mail. One can realize cost saving and improved customer satisfaction. It ensures that bills, mail and shipments reach their destinations. Only part of the address need to be entered and helpful prompts and comprehensive pick lists are provided for the address verification process.
SugarCRM is considered as the best open source CRM software solution available in the market. There is no recurring cost involved because the product cost is zero and there is no license fee involved. It requires hardly any training because of its intuitive user interface. The implementation can help reduce sales and marketing costs. It can lead to improvement in customer retention.
David Northridge, vice president of client retention, Experian QAS is of the view that accurate address data can help SugarCRM clients to realize benefits from this integration. Existing address workflow in SugarCRM is maintained. However the new or updated addresses will invoke Experian QAS engine. Either the address gets corrected intuitively or the user is prompted for clarification.
Clint Oram, vice president of products and co-founder of SugarCRM stated that the SugarCRM users will benefit by reduced shipping and mailing errors and also will be able to provide better service to customers in the field.
Experian QAS and SugarCRM are co-hosting a webinar on June 29, and the customers can learn how to reduce inaccuracies in their CRM database.
SugarCRM was in news earlier this year for announcing
SugarCon 2010, the Global Customer and Developer Conference.
Anuradha Shukla is a contributing editor for TMCnet. To read more of Anuradha's article, please visit her columnist page.
Edited by Juliana Kenny