Open source CRM provider SugarCRM (News - Alert) has announced keynotes, sponsors and the final agenda for SugarCon 2010, its global customer, partner and developer conference. 

The conference, to be held from April 12-14 at The Palace Hotel in San Francisco, Cali., attendees will learn how cloud computing, social networking and open source applications and market trends can affect, impact and attract and retain customers.

According to SugarCRM officials, Microsoft, Red Hat (News - Alert), Talend and Zend are among the industry players sponsoring the conference, which unites CRM customers and developers with companies and projects committed to building open business applications for the cloud. 

Company officials said that each of the keynote presentation for SugarCon will play off the theme of this year's show – “Evolve Your CRM.” 

According to company officials, SugarCRM CEO Larry Augustin will share some exciting new product announcements and welcome special guests to the stage to discuss how open source software is driving the next generation of CRM and Cloud services.

“Whether you are a customer, partner, developer or just interested in learning about the future of business applications, cloud computing and open source, we invite you to spend three exciting days with us,” Augustin said.

CRM Guru Paul Greenberg will outline the changing nature of doing business in the age of social media, and how your business can begin to prepare for this profound change in customer relationship management. 

“Author and Population Geneticist Spencer Wells of National Geographic will take us on an epic journey that spans the globe, using DNA to trace the migration routes of our ancient ancestors and revealing the incredible tapestry of human diversity created along the way,” company officials said.

This year, SugarCon has expanded to eight breakout tracks that tackle the industry's most important trends - cloud computing, social networking, and open source - and offer practical advice for improving sales, marketing and support operations. 

Looks like this company is one the economy just can’t shake.