Business-to-business (B2B) selling can be difficult if value-based propositions are not communicated correctly. Today, B2B selling can have more positive outcomes if companies embrace new methods for selling.

 

Unlike methods from the past like cold calls and face-to-face meetings, B2B selling is improving today trough virtual selling. This approach makes use of the Internet and other tools to improve the efficiency and productivity of the sales force.

 

Companies that are making the move to virtual selling can continue to reach customers and prospects using fewer resources, as well as improve selling efficiency.

 

To provide an inside view on this topic, SugarCRM is sponsoring a complimentary 1to1 Webinar on Thursday, March 19 at 1:00PM EST.

 

This event will highlight ways in which virtual meetings and other new technologies can help organizations to reduce costs as well as improve results. Presenters will also highlight the ways sales forces are more easily and productively moving through the sales cycle thanks to emerging tools like social media and cloud computing.

 

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SugarCRM (News - Alert) is a provider of open source CRM applications for companies of all sizes. Their offerings provide a cost effective, flexible alternative to proprietary applications and help companies to boost sales performance as well as increase productivity.

 

The company recently announced  the addition of marketing and partner management capabilities in an upgraded version of its CRM software.

 

SugarCRM version 6.0, which will reportedly be released in beta by about October and generally available by the end of the year, will include better lead generation tools, the ability to coordinate multi-step marketing efforts, and more.