In response to increased customer demand for a solution that helps to better understand the impact of their marketing campaigns, Open Source CRM provider, SugarCRM announced today, Multi-Channel Marketing and Business Analytics solutions for their Sugar Open Source, Sugar Professional and Sugar Enterprise users.
Users are provided the solutions in a bid to increase their customer communications as well as improve complex reporting and analytics, needed to better their business functions.
SugarCRM Multi-Channel Marketing offers improved overall management of campaigns and advertising needs and is an expansion of SugarCRM's automated marketing solutions.
New functionalities outlined in a recent news release include:
-Campaign Wizard- making it easier to set up, execute, and manage marketing campaigns via step-by-step instructions.
-Campaign Manager with ROI Reports- making it easier to see ROI by tracking, capturing and reporting URLs, impressions and ad program cost information
-Automated Lead Capture- providing lead capture forms to be used on websites and that are automatically associated into a campaign.
SugarCRM Business Analytics, available only to Sugar Enterprise and Sugar Professional users is a solution that provides improved reporting and analytics of information critical to business function including marketing, sales and customer support. The solution provides advanced reporting capabilities that make it easier to understand the impact each business element has on another.
New functionalities outlined in a recent news release include:
-Advanced Data Filtering helps consolidate information into one report
-Report Bookmarks so users can catalog and access reports updated in real-time
-Unlimited Data Joins to allow the creation of reports on a number if modules within Sugar
-Multiple Grouping that segments data into groups within reports.
Most recently, SugarCRM made headlines with the announcement that Ubuntum 6.06 LTS edition users will have Sugar Open Source available to them.
"Demand for Ubuntu is growing rapidly among SugarCRM customers who require enterprise-level performance and reliability when running Sugar. Ubuntu offers a great user experience and vibrant community that complements SugarCRM's open source project," commented John Roberts, Chairman, CEO and Co-Founder of SugarCRM in a statement to the press.
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Stefania Viscusi is an established writer and avid reader. To see more of her articles, please visit Stefania Viscusi’s columnist page
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