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July 23, 2008

New SugarCRM Solution Pack from SnapLogic

By Stefania Viscusi, Assignment Desk Editor


In a bid to make it easier for enterprises to integrate data on both sides of the enterprise firewall and create mash-ups and rich Internet applications, integration company SnapLogic has announced the release of a SugarCRM (News - Alert) Solutions Pack.
 
The new offering is an extension of the SnapLogic open source data integration framework and will be available for download starting August 4th.
 
“SnapLogic uniquely provides enterprises the ability to seamlessly integrate data on both sides of the enterprise firewall and the flexibility to run their integrations and data transformations behind the firewall or in the cloud,” said Chris Marino, chief executive officer, SnapLogic in a statement to the press.
 
“The SugarCRM Solution Pack provides SugarCRM and SugarCRM On Demand customers all the building blocks they need to easily, securely, and rapidly harness, transform, mash up, and deliver their enterprise data.”
 
With the SugarCRM Solution Pack, users receive a complete set of SnapLogic Resources for reading, writing, and updating every SugarCRM module, including Accounts, Opportunities, Contacts, and Campaigns. The solution is perfect for situations like migrating customer records from an internal CRM system to SugarCRM on Demand or for creating custom data feeds so authorized users can import SugarCRM data into applications like Excel, as well as a host of other uses.
 
"SnapLogic allows users to interact and access SugarCRM data without ever having to understand complex APIs. This means small and medium size businesses can access the data using simple Web technologies and don’t have to know anything about the complicated tool chain usually used by big enterprise application development teams,"  Marino told TMCnet.

 
Back in April, SnapLogic introduced their "Really Simple Integration" approach aimed at proving business IT groups with agile data integration solutions" so they can quickly and easily make data from databases, SaaS (News - Alert) applications, SOA Web services and other data sources available for use.
 
"With Really Simple Integration were really trying to achieve just that. People know how to use Web-based apps, were taking some of that success and applying it to the problem of data integration by providing a simple solution," Marino said.
 
SnapLogic also announced that it joined SugarCRM’s SugarExchange program.

After receiving a lot of interest from people needing to integrate their CRM applications, Marino explained that SugarCRM was a perfect fit.
 
"It was a natural choice for us to join SugarExchange and we are anxious to do joint marketing and other promotions to help customers solve their integration problems."
 
 
For more, check out the Open Source CRM channel on TMCnet.
 
Stefania Viscusi is an established writer and avid reader. To see more of her articles, please visit Stefania Viscusi’s columnist page.



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