In Ireland, IrishDev is reporting that SugarCRM (News - Alert), fresh off establishing a base in Dublin on Sir John Rogerson’s Quay, “have added their support to the Irish Open Source community by sponsoring the Irish Open Source Technology Conference,” which will be held from June 18th to 20th.

 

IrishDev reports that John Roberts (News - Alert), CEO of SugarCRM, participated in the first conference of 2008, the Irish Web Technology Conference in February, delivering a presentation titled  “The Global Language of Sharing.”

 

At the Irish Open Source Technology Conference, “SugarCRM will be represented by Clint Oram, Co Founder and VP of Open Source Relations, who leads their office in Dublin,” IrishDev says, adding that Oram “will discuss how cloud computing, Web platforms, mashups and open source development models, all results of the Web 2.0 world that we live in, are becoming mainstream,” and “how open source is being used to access infrastructure through these models and allow users to build SaaS (News - Alert).”

 

Last month, SugarCRM announced a new reseller partnership with BT (News - Alert). As part of this new alliance, BT, the British communications provider, will offer its 1.2 million business customers SugarCRM’s commercial software products.

 

BT officials say they will offer its customers “the full array” of SugarCRM software products. The offerings include Sugar Professional as well as Sugar Enterprise. Both of these software products are available as traditional On-Site deployments, or delivered over the Web via the software-as-a-service model.

 

SugarCRM offers a Web-based interaction management platform for “companies of all sizes in any industry,” according to company officials. Features include visibility into their sales pipeline, with deep reporting and forecasting features, as well as a closed loop between sales and marketing teams with marketing automation tools.

 

“We have looked across the market and developed this partnership,” said Bill Murphy, managing director at BT Business. “This partnership builds on the work we’ve done to date and allows us to deliver a tailored approach for customers.”