SugarCRM, a provider of open source CRM software, has announced that its CRM Acceleration Tour will arrive in London on October 5th, 2010.

Officials with SugarCRM (News - Alert) said that CRM Accelerations are one-day, intensive sessions to help business leaders develop and implement CRM strategy.

Company officials said that the event will include a keynote by Laurence Buchanan, executive consultant CRM & Social CRM at CapGemini UK, who will examine how Star Wars, the popular Sci-Fi movies, can serve as a guide for the changes Social CRM is introducing to companies.

"We are thrilled to have Laurence Buchanan at our event and providing what we expect to be a thought provoking take on the future of CRM and the effect of social media," said Tom Schuster, VP and general manager of SugarCRM Europe, in a statement.

Company officials said that customers from diverse industries, such as LOOMIS UK, a financial services company, Tollpost Globe, a supply chain and transportation company and Unanimis, an UK advertising network, will explain how they implemented CRM within their own companies.

There will also be in-depth product sessions and real-world demo scenarios featuring the recently released Sugar 6.

"With Sugar 6, SugarCRM continues to offer the easiest and most affordable CRM solution for companies of all sizes," said Tom Schuster, VP and general manager of SugarCRM Europe, "and this event provides an ideal opportunity for companies at any stage of their CRM deployment, to join us to understand, plan and refine their CRM strategy."

Recently SugarCRM introduced an original equipment manufacturer (OEM) Platform Edition aimed at further empowering independent software vendor (ISV) and distribution partners who embed SugarCRM's industry-leading CRM functionality into business suites or deeply-focused vertical market offerings.

In addition, SugarCRM also announced Sugar Logic, a new set of development tools for creating customized process-driven user experiences on the Sugar platform.

Sugar Platform Edition gives SugarCRM's OEM partners enhanced access to the world's most flexible, intuitive and open platform in order to build, deploy and manage deeply customized solutions, or embed Sugar functionality seamlessly into their own solutions.