Converseon, the independent, full service social consultancy that helps brands use social media with online CRM, has announced a new partnership with social network Twitter.

Under the terms of their agreement, Converseon is to gain full access to Twitter’s Firehose, currently consisting of more than 80 million tweets daily, in order to incorporate Twitter’s dataset into its Conversation Miner social intelligence technologies.

Many leading brands around the world are already leveraging the capabilities of the Conversation Miner technology suite in order to map and comprehend the ongoing social media conversation. The Conversation Miner solution can be customized to provide users with a powerful platform upon which they can build “listening organizations,” in order to be able to track social media conversations across various languages and regions.

Converseon combines social intelligence with the management consulting and activation services it offers customers to provide these clients with a true competitive advantage. Through partnering its Conversation Miner with Twitter’s Firehose, the company is able to offer clients truly comprehensive data coverage.

The data gleaned through the use of these solutions is integrated into Converseon’s social-intelligence technologies that leverage machine capabilities, advanced text analytics, and human expertise to derive insights from the ongoing social media conversation.

Rob Key, CEO of Converseon, said that the partnership between Converseon and Twitter is of critical importance. Since it leverages the unique strengths of both companies, it can provide a full understanding of the vast range of social media conversations that happen on a daily basis—doing away with any blind spots in data coverage.

Given the continued growth of Twitter as a core social-conversation platform, this partnership is of even more importance and can significantly impact clients. Key added that the agreement serves to enhance Converseon’s “listen, operationalize, engage and measure” capabilities, most especially in the areas of brand engagement, social CRM and reputation management.