This week, we learned that the talk of cloud computing is dominating the news pages, especially as more companies are jumping on board. One key focus for a number of customer-centric companies is the implementation of CRM cloud computing solutions. This growing demand will drive new spending on server hardware, boosting the industry.

According to a Server Watch report, research firm IDC (News - Alert) shows the continued uptake of CRM cloud computing in the enterprise as the key driver for server hardware spending. In fact, server revenue for public cloud computing is predicted to grow from $582 million to $718 million in 2014. Organizations are continuing to seek avenues for moving systems offsite, and CRM cloud computing solutions help make that possible.

Earlier in the week, we discussed how social CRM and mobile applications are a hot area for a number of businesses seeking to advance their positioning in the market. As powerful as such tools are for big business, they also provide significant benefits for the small business user as well. The company set to provide these users with the necessary tools: BatchBlue Software.

BatchBook is one offering from the company that is considered to be at the intersection of the social CRM and mobile application trends. According to BatchBlue President Pamela O’Hara, this solution is now about gathering thousands of followers, but instead focuses on the one-to-one contact. The key is building relationships and using social networks to manage those contacts. A variety of CRM applications are moving to mobile app format and are available at online venues such as Apple’s (News - Alert) App Store and the Google Apps Marketplace. As vendors optimize their applications for mobile use, social CRM is one the frontlinInfor has released its Advisor family of decision-making modules that has been built upon its successful Infor CRM Epiphany Interaction Advisor software.

We also reported how Infor has released its Advisor family of decision-making modules that has been built upon its successful Infor CRM Epiphany Interaction Advisor software.

The marketers, with the help of the first module, Infor CRM Epiphany E-mail Advisor, are able to drive incremental revenue and improve customer retention and loyalty with dynamic, intelligent e-mails that leverage customer information and behavior patterns.

By determining which customer attributes are most predictive of offer acceptance and automatically adjusting targeting for all successive e-mails, including successive openings of the same e-mail accordingly, E-mail Advisor has reached at the forefront of e-mail marketing.

And, last but not least, PayPro Global, a provider of end-to-end eCommerce solutions for selling digital goods and services online, has improved its EasyCommerce platform. In addition to an entirely new user interface, EasyCommerce now includes advanced marketing capabilities and enhanced administrative functions. These new features have been designed to maximize e-business opportunities for software companies, and to improve companies’ online CRM.

PayPro EasyCommerce new features like live order page monitoring and flexible tax management options will allow vendors to generate more revenue with no additional cost for marketing campaigns.