Intelestream (News - Alert) CRM this week offered a Webinar as part of its consulting mission.

The idea of the one-hour Webinar was to help businesses of all sizes "better understand Customer Relationship Management (CRM)," company officials say, explaining that they planned to address "five key aspects of CRM with which all businesses should be familiar."

Those five aspects include defining CRM and why businesses use it, CRM processes involving sales, marketing, customer support, e-commerce, and reporting and implementation best practices and encouraging user adoption.

The other two aspects covered include customizations, maintenance, and enhancement and an overview of the CRM marketplace: matching specific business needs with the right CRM platform. 

There is a question and answer session focusing on the specific business case scenarios of attendees as well. Intelestream officials say it's appropriate for companies from start-ups to Fortune 100s - "for attendees representing organizations in all stages of growth."

There's a live Webinar, "Understanding CRM," Thursday, May 27, 2010 12:00 PM - 1:00 PM CDT (News - Alert).

Earlier this month TMC's Mini Swamy reported that Intelestream signed a partnership agreement with BCS and Sales Teamsource.

By virtue of this agreement, she wrote, "the two companies have now become Value Added Resellers, who are authorized to sell intelecrm, Intelestream's award winning small business on demand CRM."

In addition to this, the companies have become eligible to receive discounted rates on Intelestream Professional services that are related to CRM implementations, customizations and trainings, Swamy noted:

"Welcoming BCS and Sales Teamsource into the Intelestream family, Julian Kopald, channel program manager for Intelestream, said it was a special honor to have two highly regarded IT firms that recognized the value in delivering enterprise class CRM technology to SMBs as partners."

BCS is a San Diego-based business class provider that specializes and services Southern California and most major metropolitan areas throughout the United States and Canada.