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March 01, 2010

Online CRM Software Now Implemented by Root, Joins CRM Partner Program

By Hans Lewis, TMCnet Contributor

Online CRM provider, Intelestream, announced that its customer base and partner program has grown. After departing from SugarCRM’s (News - Alert) partner program, Root Consulting will now join the Intelestream channel network.
Additionally, Root Consulting will be utilizing intelecrm, the online CRM provider’s flagship CRM product for the SMB market, as the company's internal CRM instance
Ray Stoeckicht, vice president of Sales for Intelestream said that Root, made up of a team of experts, has positioned itself well in the market with this new partnership.  
According to Bill Insull, vice president of Root Consulting, intelecrm is quickly becoming a market leader in the CRM space.
“We are impressed by the application's rich feature set, affordable pricing, and dedication to small and medium sized business,” Insull said. “Engaging with Intelestream as a partner provides us more tangible sales opportunities without the prohibitive membership price tag (News - Alert) that we faced with SugarCRM, Inc.”
As an Intelestream channel partner, Root Consulting is authorized to sell and provide consulting services related to intelecrm. The company made the switch to intelecrm after management determined that the application was better equipped to handle the needs of small and medium sized businesses from both a pricing and a features standpoint.
The application is designed as an affordable, turn-key CRM solution that can be easily customized according to individual requirements. An internet connection and a web browser are all that is needed to use the application, so getting started is easy.

Hans Lewis is a contributing editor for TMCnet. To read more of his articles, please visit his columnist page.

Edited by Kelly McGuire

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