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Advertel Improves Business-to-Customer Interactions through On Hold Messages and Music

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Featured Article


February 18, 2011

Advertel Improves Business-to-Customer Interactions through On Hold Messages and Music

By Juliana Kenny, TMCnet Web Editor


As the leader in the on hold messaging industry, Advertel (News - Alert) has been helping companies reach their target customers for years through on hold advertisements, whether it be through Bing Crosby musical renditions or through its signature ADS-ON (News - Alert)-HOLD services.


Taking advantage of the time your customers spend on hold is not only fruitful for your business, but can instill a loyalty in your customer. Advertel is an experienced player in this market, and offers a plethora of services to better serve your customers while they are on hold with your business’ customer service agents.

“How professional a business sounds over the phone has a direct effect on how successful it’ll become,” Advertel argues, is a direct product of “the time callers spend on-hold,” as written recently by TMC’s (News - Alert) own Carrie Schmelkin. She quoted the company as it remarked that on hold messaging, “sets the tone of all inbound calls and steers the perception these callers will receive, reminding them of all the reasons why they should continue to give you their business.”

Advertel's TeleBranding services can be tailored to a businesses needs enabling organizations to take full advantage of the time customers spend on the phone. By applying marketing expertise to its uniquely designed on hold messages and music, Advertel helps businesses improve the way clients present themselves over the phone as well as improving their representations before the customer engages with an agent.

“Callers immediately recognize the difference between royalty-free music, and songs published by name artists. When they hear something of quality that they recognize, they usually respond to it -- and often, with their checkbook. To kick this effect up a notch even further, ADS-ON-HOLD typically arranges for up-close and personal interviews with the artist. This demonstrates the extent with which we’re willing to go to make the on-hold experience interesting and entertaining,” stated Paul Beran, CEO of Advertel.

With licensing for popular music including Bing Crosby’s music during the holidays of last year, and the  Steelers’ song “Here We Go!” during 2011’s Super Bowl, Advertel is at the forefront of the on hold messaging industry, and is sure to bring more exciting music and messages to customers later this year.


Juliana Kenny graduated from the University of Connecticut with a double degree in English and French. After managing a small company for two years, she joined TMC as a Web Editor for TMCnet. Juliana currently focuses on the call center and CRM industries, but she also writes about cloud telephony and network gear including softswitches.

Edited by Juliana Kenny








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