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The enterprise mobility management (EMM) market is expected to reach $15.2 billion by 2019, according to a new report by MarketsandMarkets.

“The software vendors in the EMM market are continuously innovating and remodelling their present architecture to build more proficient and advanced systems that can allow a more flexible and mobile workforce,” a MarketsandMarkets statement said.

The market is expected to grow from $3.2 billion in 2014, giving a CAGR of 36.9 percent.

As the capabilities of mobile devices improve, they can offer performance comparable to conventional PCs of a decade ago. This makes smartphones and tablets a viable alternative to traditional computers and more attractive to employees who don’t want to be tied down to desktop PCs.

More people in businesses today clamor for these devices; IT departments have to figure out how they’ll fit in with their existing systems while keeping important data safe. That appears to be the reason that EMM technology is expected to grow. EMM platforms, such as those from AT&T, keep personal and work data on devices separate. This is essential for people using their own devices under BYOD policies.

Security is important in areas like healthcare, where laws like HIPPA define standards for the privacy of patient health records but where mobile devices let doctors and nurses access data easily while walking around.

Every business is different, and will have different mobile management needs. Some will need more stringent security policies, while others can afford to be more lax with their standards. Security is a challenge as many employees prefer using their own devices over company-issued ones.

One major trend that MarketsandMarkets predicts to have a lasting impact on the EMM market is the integration of mobile devices with M2M technology, though the technology is still in its infancy.