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If streamlined communications is still eluding your team, it may be time to take a step back and evaluate your current deployment strategy. For a number of organizations, the focus has been on the hosted softswitch and the efficiencies realized for the bottom line. When mobility is part of the mix, mobile VoIP has to be included. If you’re not leveraging both, you could be missing out on benefits your competitors already leverage.

Recent research promoted through ReportLinker suggests that the rising demand for affordable communication services throughout the global market, as well as improving wireless and wired network infrastructures are driving the growth of the VoIP services market. Companies are increasingly seeking to leverage voice over broadband, Internet telephony, IP telephony and more whether they are in the office or not.

To support this initiative in-house, companies have to make significant investments in switches, gateways, routers and other elements to carry data and voice over the IP network. This demand is certainly driving the market expectations in the space higher, yet the implementation of the hosted softswitch can still deliver on these expectations without the burden of internal deployment.

Pricing arguments certainly help drive favor for company-wide deployment of VoIP through a hosted partner and the extended support of mobile VoIP. The implementation of both support rich media, number portability, service mobility, integrated applications, user control interface and other rich features. As employees are becoming more mobile and companies are eliminating traditional barriers, the flexibility afforded with mobile VoIP and the hosted softswtich is driving significant demand.

The aforementioned research, VoIP Services (End-use – Corporate Consumers and Individual Consumers) Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 – 2020 suggests there will be continued growth in the coming years as companies continue to experience improved network infrastructure and cost effectiveness as a result of VoIP deployments. Likewise, the demand for smart devices and supported mobility will be key to the extension of mobile VoIP solutions.

As this demand continues to grow, so too will the number of solutions available from key players throughout the market. Businesses and consumers alike will benefit as competitive pressures will extend development efforts and drive down pricing. As the hosted softswitch continues to gain attention, those competing for market dominance will continue to build out features and support, especially when compared with the benefits touted with the in-house deployment.

Those companies seeking to capture the largest share of the market will have to deliver on quality, service and accessibility through seamless integration. Cost will be a factor, but the more important priority will be supporting the needs of the business now and into the future.