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Mobile Video is Quickly Growing, Particularly on Android Devices

By Susan J. Campbell, TMCnet Contributing Editor

As consumers, we love our entertainment. At the same time, we love to be mobile. We don’t want to forgo entertainment when we are on-the-go, so we’re leveraging devices and services that allow for the consumption of mobile video.

This ReelSEO report highlighted that mobile video is quickly becoming one of the most popular methods for viewing video with today's technology, according to a recent report by Brightcove. Nearly half of all mobile video is accessed on Android (News - Alert) devices, with another 48 percent being viewed on iPads and iPhones.

The news of Apple's (News - Alert) low numbers shouldn't come as too much of a surprise given the controversy over Flash. With a majority of the mobile video content being created and delivered in a Flash format, at least until the release and adoption of HTML5, Apple owners cannot access mobile videos. This gave Android an easy opening into the mobile video market.

Viewing content via mobile video is on the rise, and several statistics in the industry are projected to change as we’re still in the early stages of innovation and technology. Android phones currently claim a leadership role in mobile video viewing compared with iPads and iPhones together. Google (News - Alert) is likely celebrating this mobile video win.

All mobile video markets are watching closely for innovations and advancements in the mobile space. Constant changes with technology forces industry leaders to pay attention to consumer demands. Consumers are increasingly depending on their mobile devices in their everyday lives, and this shift from PC use could revolutionize mobile video.

Brightcove's report covered its own platform of anonymous data including newspapers, broadcasters, brand marketers, magazines and other online media companies. The company found that the iPad has been the mobile video device of choice for more newspapers where broadcasters are making a great connection with Android devices.

At the same time, broadcasters are consistently outperforming other media on mobile video. It's a natural relationship between the two since broadcasting content is television, movies and other video-type mediums. As a whole, however, mobile video and the entire industry are constantly changing.

Newspapers continue to struggle with the same built-in audience as broadcasters but are transitioning into more mobile video to accompany their current product to satisfy viewers. In fact, broadcasters were able to obtain a full minute longer of watched-per view than other brands, newspapers and online media companies. This speaks volumes as to what viewers are looking for and who has the advantage in feeding the demand. As long as the content is delivered via mobile video, the provider is on the right track.


Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.

Edited by Stefanie Mosca