Nielsen has been a household name and authority on what is popular for decades. Keeping up with the times and staying on the pulse of what is popular—since doing so is what it is famous for—Nielsen has announced the launch of its new app, TOPTEN, which will combine the popularity of mobile apps with the popularity of “Top Ten” lists, which have become a popular form of online content, thanks to marketers and sites like BuzzFeed, the latter of which is their featured partner for content.

This new app will provide consumers with “a single source for viewing diverse categories of top content and products based on objective data,” said Mitchell Habib, COO of Nielsen. The company website touts the app as “the only app that shows what Americans are watching and buying based on real ratings and sales data for TV shows, video games, consumer products, and more.”

Users are able to do more than just view static lists; they are able to personalize lists based on criteria like gender, age and location. For people who are interested in in-depth personalization algorithms for finding television shows and movies that they are sure to love, TOPTEN takes the process a step further, analyzing such criteria amongst favorite shows as “intrigue,” “uninhibited rivalry,” “family business,” “ambition,” “award winner,” “Emmy winner,” and “modern classic” to find intelligent viewing matches.

Paul Donato, the chief research officer for Nielsen said, “Mobile devices are revolutionizing more than just communication. They are increasingly the closest available screen for consumers, changing the way we interact with other people, make purchasing decisions and even define our communities.” He went on, “As mobile becomes more ubiquitous, putting our popular top 10 lists into the hands and pockets of consumers was a logical next step.”