Comprehensive mobile device management of enterprise applications from a single IT view is essential, especially with all the apps available on mobile devices today. MobileIron officials would like you to know that one of the benefits of their product is its integrated ability for managing mobile apps for business users.

Allow us to explain.

The mobile device management product’s built-in Enterprise App Storefront provides security and a good end-user experience for the distribution and delivery of mobile applications across an entire company. It gives you an application distribution library, application security and access control and an application inventory.

It lets administrators select which apps are required, allowed, or disallowed, and gives them the ability to set up consequences such as blocking further e-mail to the device, or sending SMS and e-mail notifications to the user and IT administrator informing them of policy violations.

Earlier this month, TMCNet had the news that MobileIron expanded its presence in Asia by opening an office in Tokyo. The company also announced that Mikio Yanashita, a tech veteran with Cisco (News - Alert) and Nokia, among others, joined MobileIron as VP of Sales for APAC & Japan.

The Application Distribution Library is a centralized location for business applications. Users can customize it pretty easily for a supported OS platform, and can separate internally-developed apps and external, public apps.

Using MobileIron’s product, IT administrators can publish private apps to their end-users “without putting them in a commercial storefront like the App Store or the Android (News - Alert) Market,” company officials explain, so the end user can find and download the app on their mobile device.

It’s also helpful, since the administrator can use the mobile device management tool to recommend external apps and let the end-user know which ones are supported—and not supported by IT.