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Far too often it is easy to focus on just the sales side when peddling telecom business solutions. There’s a lot to be said for also giving marketing its due, however; ideally businesses focus on both the marketing and sales sides, mixing the two.

You already know how to sell telecom services. Here are six keys to also marketing them.

1. Avoid the silos.

Marketing and sales both work better when they work together, so make sure that your marketing and sales efforts are not locked in their own silos.

Key factors to consider when bringing marketing and sales together include understanding who in sales will benefit from marketing activities, and who in sales will be the most responsive partner when working with marketing. Also consider who in sales has the most to gain from specific marketing campaigns.

2. Identify the key touchpoints

When bringing together marketing and sales, look for specific areas where different sales channels most utilize particular marketing efforts.

These touchpoints are where you need to build extra communications between the two teams, and after they have been identified make sure that both teams are trained to recognize their role in the process and communicate accordingly to help drive additional revenue.

3. Focus on metrics

After sales and marketing are working together and aligned, the next step is measuring everything during a campaign. Without tracking key metrics at every stage, neither team has the actionable information it needs in order to improve.

4. Leverage call-to-action campaigns

Call-to-action marketing campaigns can be a huge boon to the sales process—if they communicate urgency. These exclusive offers set a tone with prospects, urging them to buy immediately to take advantage of special offers. These marketing campaigns can greatly help the sales team close deals.

5. Give marketing a better feedback loop

Telecom marketing cannot fully blossom until it receives adequate feedback. Whether positive or negative, make sure the sales team is giving feedback to marketing so the marketing efforts can adjust.

6. Track the ROI of both departments

Of all the metrics that can be tracked, the return on investment is most important.

Telecom sales teams should especially provide ROI feedback to the marketing department to help improve the ability to close the sale. This ROI feedback helps marketing teams know which efforts are worth investing in.

Marketing can greatly help sell telecom services . . . but only if the effort is coordinated with the sales team.