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ANPI has expanded their partner network with the addition of Master Agent VentureGroup (VG) of Charlotte, NC. The company and its national team of agents will represent the ANPI VIP hosted unified communications solution as part of ANPI’s Premier Partner Program.

ANPI VIP is designed to provide integrated mobility and content sharing as well as audio, Web and video collaboration tools. The cloud-based offering has a number of capabilities, including call recording, fax, video, chat and Web meetings. It also features easy monitoring and management through the widget-based Customer Administration Portal, which gives users control of the entire system and all user features.

The partnership is a natural fit for the companies, since both were founded on the principal of a collaborative culture than enables agents and service providers to work together efficiently. VG will benefit from the three-pronged ANPI partner program, which offers benefits including support, full access to the company’s product portfolio and a generous commission structure.

“VG is one of the largest Master Agents in the country with a stellar reputation and state-of-art technologies,” said Mike Cromwell, ANPI Chief Sales Officer. “Forming a genuine, long-term partnership with a group of their stature fits right in with our goals for ANPI and the ANPI Hosted UC solution.”

VG plays in the same space as Master Agent Telarus (News - Alert), with a key differentiator being the way the companies handle their relationships with VARs. Telarus, which has been focused on data-oriented sales like MPLS and hosting services, often provides a Telarus/agent/VAR setup in which specialized agents act as intermediaries, compiling quotes and contracts as well as tracking provisioning and project management. VG works directly with VARs, helping them to process orders and stay on top of paperwork and tracking and management.