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EnGenius Technologies (News - Alert) Inc. is revamping its dealer program to produce a spicier one that will be of greater use to businesses, and the launch of the 2014 EnPower Elite Business Solutions Dealer Program is expected to be welcomed by dealers, resellers and partners.

It has been designed to support resellers in the sales and support of the company’s new networking solutions offerings, provide partners with a variety of marketing and training tools normally only available to program participants.

However, what is more interesting is the new “Try and Buy” evaluation program that will allow dealers to test the performance and experience the different features of certain company products for a period of 30 days – risk-free.

“Prior to the launch of our new wireless management solutions, participants in the reseller program traditionally sold individual products, but the new program gives them greater scope and access to the full breadth of EnGenius products,” said Vicki Bilyeu, channel marketing manager at EnGenius. “Our new program is specifically designed for those dealers and resellers that can take advantage of the full breadth of products that we now offer to design, install and support complete wired and wireless network infrastructure solutions for their customers.”

The new program gives dealers certain privileges: they are listed on the EnGenius website, have a logo that can be customized, and are offered dedicated sales and marketing support. In addition, they can request market development funds (MDF).

To help them perform better, there are online training certifications and sales tools that will help them sell EnGenius' rapidly growing portfolio of managed wired and wireless networking solutions. Access to the dealer training portal is of immense value. Dealers wanting to undergo training can visit the Web portal.

In addition, dealers can conduct targeted marketing promotions and campaigns and also organize joint road or trade shows. The program also rewards good work and provides incentives.